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Understanding the Importance of Packaging for Your Products

Packaging Benefits for Your Business

Packaging is one of the important things in many businesses. But it is often not thought about in the impact it can have on your business.

But packaging can impact your business and your brand in ways that you may not think of all the time. According to one survey, over 70% of consumers admit that packaging design influences their purchasing decisions.

Here we will go through some key benefits of packaging for your products (Infographic).

Offering Protection to the Products:

The packaging is an important barrier to safeguard the products they contain throughout their lifecycle. It can be a cardboard carton that carries your product or the satchel being used to mail your product.

Even it can be a shrink wrap and the strapping that you put on your product to secure it during transport.

But that’s just the tip of the iceberg when it comes to your packaging and your brand and how it works together. It can do more than that as you move to the next points.

Benefitting Your Branding:

Your packaging plays important role in branding.

After all, it is the first point of view, the first touch point that customers have with your business when they receive your product so when we’re thinking branding we want that product to arrive at the customer in the best shape possible with logos and really secure and intact.

And that is going to be a positive representation of your brand as opposed to a broken box or ripped satchel that has been reused or recycled and doesn’t look like a lot of care has been put into it.

The importance of branding and packaging gets even more important when a product is on the shelf with many other similar products. With the right packaging, your product can stand out, encouraging the customer to reach for it.

Aiding Marketing:

Packaging and marketing go hand in hand.

There’s such an opportunity that businesses can use to market their brand simply through their packaging, not even the product itself.

Therefore, when we think of packaging up a product, sending it off to the customer, we want to be thinking about does that packaging has our business logo or does it look neat and tidy. Does it have a marketing message involved in the packaging?

There are lots of different ways that you can get an edge on your competition simply by looking at the different ways that you can use your packaging as part of your marketing strategy.

Packaging can help sell the product as it offers space for sharing information about the product, including instructions to use, ingredients, and nutritional information.

Adding Value to Your Products:

Packaging also adds value to your products.

When the product arrives at the customer you want it to turn up in great packaging that’s nice and secure as well as that has your branding involved and that potentially has a marketing message included as well so you want to have that experience from start to finish with your entire customer journey.

When packaging does arrive in good condition, looks safe and secure good and has your branding involved, that is a value add to the customer because they get that experience of having something that has been delivered to them in great shape. They know that the supplier cares about the product and also cares about them as the customer. It improves the value between you and your customer.

So you must have understood that packaging is not just a wrapper or a mere label. We hope you enjoyed this piece of information.