Understanding the Importance of Packaging for Your Products

Packaging Benefits for Your Business

Packaging is one of the important things in many businesses. But it is often not thought about in the impact it can have on your business.

But packaging can impact your business and your brand in ways that you may not think of all the time. According to one survey, over 70% of consumers admit that packaging design influences their purchasing decisions.

Here we will go through some key benefits of packaging for your products (Infographic).

Offering Protection to the Products:

The packaging is an important barrier to safeguard the products they contain throughout their lifecycle. It can be a cardboard carton that carries your product or the satchel being used to mail your product.

Even it can be a shrink wrap and the strapping that you put on your product to secure it during transport.

But that’s just the tip of the iceberg when it comes to your packaging and your brand and how it works together. It can do more than that as you move to the next points.

Benefitting Your Branding:

Your packaging plays important role in branding.

After all, it is the first point of view, the first touch point that customers have with your business when they receive your product so when we’re thinking branding we want that product to arrive at the customer in the best shape possible with logos and really secure and intact.

And that is going to be a positive representation of your brand as opposed to a broken box or ripped satchel that has been reused or recycled and doesn’t look like a lot of care has been put into it.

The importance of branding and packaging gets even more important when a product is on the shelf with many other similar products. With the right packaging, your product can stand out, encouraging the customer to reach for it.

Aiding Marketing:

Packaging and marketing go hand in hand.

There’s such an opportunity that businesses can use to market their brand simply through their packaging, not even the product itself.

Therefore, when we think of packaging up a product, sending it off to the customer, we want to be thinking about does that packaging has our business logo or does it look neat and tidy. Does it have a marketing message involved in the packaging?

There are lots of different ways that you can get an edge on your competition simply by looking at the different ways that you can use your packaging as part of your marketing strategy.

Packaging can help sell the product as it offers space for sharing information about the product, including instructions to use, ingredients, and nutritional information.

Adding Value to Your Products:

Packaging also adds value to your products.

When the product arrives at the customer you want it to turn up in great packaging that’s nice and secure as well as that has your branding involved and that potentially has a marketing message included as well so you want to have that experience from start to finish with your entire customer journey.

When packaging does arrive in good condition, looks safe and secure good and has your branding involved, that is a value add to the customer because they get that experience of having something that has been delivered to them in great shape. They know that the supplier cares about the product and also cares about them as the customer. It improves the value between you and your customer.

So you must have understood that packaging is not just a wrapper or a mere label. We hope you enjoyed this piece of information.

The Future of Packaging Industry: Experts Share Their Opinions

Img Source : solidprofessor

Your favorite beverage can and the packaging of those yummy snacks are likely to change in the coming years. In other words, the packaging is going through a massive transformation over the years.

And this massive transformation is owed to many factors, such as continuing pressure from the government; the inclination of consumers towards sustainable products; innovation among manufacturers to get a competitive edge; and the efforts to improve the shelve life of the product.

New packaging technologies have changed how we use products from increasing the shelf life of a fresh product to enhancing packaging and product functionality, so no wonder that packaging has an important role in ensuring the ever-increasing list of requirements is met.

In this piece of blog, we will review what product packaging might look like in the future—from the minimal use of plastic to innovative features for ensuring more functionality.

And who can tell better than these experts we have listed below.

Working over Concerns Can Redefine the Things…

David Feber is working with McKinsey and Company to help businesses with packaging solutions. His take on the future of packaging includes a concern as he says—

“Packaging is ubiquitous. It touches almost every person on the planet. It affects things that human beings need to survive: food, healthcare, personal care. All of that is packaged. Today, none of that has a lot of intelligence. But there are real concerns with a lot of those products. There are concerns of spoilage, there are concerns of authenticity (“Is this what I thought I was getting?”), and there are concerns of origin (“Where is this coming from?”). With different types of intelligence and sensing, those packages can be much more dynamic and can help in two ways. One way is, “Don’t throw this out, even though it’s past its expiry date.” Or, on the other side, “That yogurt container that you just bought that is supposed to last two weeks hit a temperature that caused it to spoil, and don’t consume it.” Those are the types of examples that we suspect we’ll see.”

(Courtesy: McKinsey.com)

Sustainability will Rule the Packaging World…

Sara Shumpert is an MD at the Packaging School. She believes that sustainability is going to be the heart and soul of the packaging industry in coming years.

“As we transition from the shelf to the doorstep – E-commerce or direct to consumer- it requires a rethinking of both product and package design. Whereas packaging for retail must command a purchase-worthy first impression, packaging for e-commerce needs to be equipped for the distribution environment, meaning it’s lightweight and durable.

Sustainable packaging is no longer a trend but an expectation of consumers. We see companies tackling sustainability in more innovative ways than just lightweight materials.”

(Courtesy: As she told GlobalVision)

Packaging Can Make or Mar Your Brand…

Startups with innovative packaging have outwitted the already established brands as opined by Dorris Brown-McNally, WW Brand Innovation, partner development manager at HP, Inc.

“Over the last decade, many incumbent/heritage brands have been consistently outmaneuvered by innovative upstarts. To join the ranks of the growth leaders, consumer-goods companies must create an agile growth environment. That starts with bringing their entire organisation, from marketing to production, into an integrated organism. The results can be impressive. In product lines where agile is used, companies have seen as much as a fourfold increase in revenues, and the time it takes to get new marketing ideas in front of customers has compressed from multiple weeks or months to less than two weeks. Advancements in packaging innovation and digital print are at the core to many of the companies who are succeeding.”

(Courtesy: Packaging-Gateway.com)

What Makes a Great Packaging?

what makes a great packaging
Image Sourse – ateriet.com

Learn here the key traits of a great packaging that looks stand out on the shelf.

Packaging plays a key role in marketing for any business that is involved in manufacturing and selling. In fact, it can make a difference in your sales and dramatically improves your brand image. After all, the packaging is the first thing a customer is attracted to. Great packaging always attracts attention and encourages the customer to buy the product. Plus, it makes your product stand out from the competitor’s product. 

What makes great packaging? Or what are the traits of an efficient packaging?

Here we have rounded up some key of them. 

The Design and Color:

The design and color of a package have a significant impact on the buying decision of a customer. Certain colors are attractive and evoke the feeling that a product wants in their customer. For example, some food companies use the color that triggers happiness and hunger in the customer. Health-conscious cereals have pastel to the white color palate and children’s cereal packages are more brightly colored. 

The key is here that good packaging carries the color and design that can attract the target audience of the product they contain.  

Labeling: 

Labels provide important information about the ingredients, instructions, manufacturing date, and certification. Besides, the language used on a food package also influences customers in a significant manner.

For example, a clear text that is also visible from the distant is appealing to the customers. 

Material Used:

A packaging made from high-quality material protects the product from weather and other wear and tear during storage and transportation. 

It even saves a product from harsh UV rays and other environmental factors that could harm a food product.

Most customers like the packaging made from eco-friendly materials with the minimum use of plastic. Secure packaging not only prevents costly returns but even enhance perceptions of quality in the eyes of the customers.

Transparency:

The food packaging should show accurate information about the content insides, whether it’s about ingredients or quality. For example, a customer would be disappointed to find a simple biscuit in the wrapper bearing the image of a Choco-drenched cookie. And it leads to poor sales performance and hurts your brand image. 

Besides, a customer should be able to figure out what’s inside in the first glace of your product. Exaggeration is okay as soon as it doesn’t affect the transparency of your product. 

Uniqueness:

By making your packaging looks unique, you give your product a competitive edge. Unique structures work to seize attention, especially when your competitors use standard boxes. Changing the size of your packaging can make a difference.

For example, a watermelon drink can be launched in the packaging shaped like a watermelon slice. Apart from structural changes, press effects and texture changes also make your product look unique. 

Functionality:

How functional your packaging is as important as its visual appeal. Simply put, the packaging should be easy to use for your target audience. The more functional the product, the more sales it will get. For example, the elderly product should come in the packaging that is easy to open as many seniors have pain or bone problems. 

So these are some key elements that make your packaging effective and stand out in the crowd. Attractiveness, uniqueness, and transparency are the rules you need to imply in your packaging to boost the sale of your product. What do you think? Let us know by commenting below. 

What to Consider Before Choosing the Colors for Label

Choosing the Colors for Label

Image Source : Cut Sheet Labels

he right selection and use of the colors will add to the aesthetic and relevancy of your product. Imagine a retail product without a label. 

It would be a guess-game to determine what that container contains. 

Product labels tell customers about the product. This is why creating the right product label is a lot of responsibility. It makes all the difference to the success of an inventory, given how shoppers make their decisions about which products to buy in-store. 

Color is one of the important factors to keep in mind while creating your product label. Colors can convey a message by influencing consumer’s emotions through a beautiful label. What do you think when you see the fire engine red of Coca Cola? Or how do you react when you notice the red-yellow logo of Burger King? While the vibrant red of Coke makes you feel happy and excited, the red-yellow of Burger King may stimulate your appetite. This is what experts called the emotional impact of the colors. 

Therefore, you should be careful while choosing the color of your product label. And this brief guide will help you in this context. 

Choose Positive Colors:

Colors trigger different psychological responses. Therefore, choose the color that is relevant to your brand. Here are some appealing colors along with their emotional impact. 

  • Green represents the environment and nature. It promotes relaxation and tranquility. The color is said to minimize blood pressure. You can consider green for your herbal or eco-friendly products. 
  • White symbolizes cleanliness, purity, and relaxation. It makes people feel secure. 
  • Black stands for wisdom, stability, and luxury. 
  • Blue is the color of serenity and happiness. It represents trust and reliability. 
  • Orange stands for hunger, adventure, and vitality. Self-confidence is also associated with this color. 

Create Contrast with Legible Color Combination:

You need to choose another color to create contrast with your primary color. For example, you have chosen a green that should be combined with the contrastive color.

The key to successful pairing text and the background color is the contrast between lightness and darkness and vice versa. The more contrast you have, the more legible your text look. It also reduces eye-strain and makes your design look more pleasing. 

You can use the color wheel to determining the best pair of colors. For example, you can choose a dark color from the bottom half of the when with a light one from the top. 

Some successful pairings of the colors are…

  • Black on Yellow
  • Blue on White (vice versa)
  • Green on White (vice versa)
  • Red on White (vice versa)

Or it is better if you use an online tool to determine the right color combination. 

Get Creative with Labels:

You can try various shades and materials for your labels.

For example, metallic labels are shiny and eye-catching. The silver and gold metallic labels minimize represent quality, making them the right option for your luxury product. Silver label symbolizes glamour and sophistication. Gold is the ultimate symbol of sophistication.

Fluorescent colors or neon are great for getting attention. If you want to create a happy and positive personality of your brand, these are your go-to colors. 

What about those clear or transparent labels? They are a great way to facilitate openness and transparency while letting the appearance of your products do the talking. 

So these are some points while choosing the colors for your label. However, it’s up to you to decide the look and feel of your brand. It is not required to be guided by traditional norms. Whatever you choose, make sure your product’s label looks appealing, visible, readable and relevant to the customers. 

Top 4 Innovative Packaging Ideas

Innovative packaging ideas
IMG Source: Orange Creative

Here’s how you can get creative with your packaging to make your products look stand out.

Over the years, more and more businesses have invested in creative packaging. As the name suggests, creative packaging is any packaging design that helps the product look attractive and get noticed. Creative packaging also involves cost-effective and eco-friendly options.

Apart from looking attractive, these packaging forms are functional.

For example, some French fries wrappers come with a small pouch in the front for ketchup. The packaging part of some pizza boxes separates with the slice to help you avoid greasy and burnt fingers. A lid of some butter boxes can be used as a spoon.

Innovation in packaging will make your product stand out from the rest. It will help build your brand as well as provide some personality to your products. After all, the products are initially judged by your packaging.

So, how do you create creative packaging?

For your help, here we have rounded up some creative packaging ideas that will bring some innovations for your products.

Add Something to Your Packaging:

This is a great solution to make your standard packaging stand out from the crowd. The best example is a line of pasta sauces by Amy’s Kitchen. The sauce comes in a standard size jar with standard color labels. What makes them look unique is the paper and gold bow over the lid of the jar. It looks as if your grandmother has packed it.

Think about Handmade Look:

Customers are attracted to packaging that feels personalized. And the handmade packaging is close to this notion. This is because they look different than their machine-made counterparts. They offer much higher quality as well as details. Another reason that makes them favorite among customers is that they are eco-friendly and consume less energy. Handmade packaging goes well with botanical or natural products.

Add a Fun Element:

Adding fun to your packaging won’t seem odd. After all, they are attractive to all age groups other than kids. The bright colors and unusual shapes also work in products for adults, although it requires a more subtle approach.

Take a cue from the wine industry and look at how their labels feature animals in a fun way. You can get quirky, creative, funny and artistic with your packaging. Make sure that the color or style you choose can resonate with your brand.

Consider Your Target Audience:

Getting creative with your packaging doesn’t mean to forget about your target buyers. Make sure your packaging remains functional and attractive to your demographic. For example, a range of Axe’s grooming product aims at young men aged between 18 and 35. So their packaging is built to this specific audience. For example, Axe Shower Gel’s comes in a rugged black plastic container. It looks as if the container contains motor oil. What to say about Tiffany’s robin’s egg blue box?

Bottom Line:

So these are some innovative packaging ideas that can attract the customers towards your products, thereby boosting the sale. Keep in mind that your packaging not only contains your product but also delivers a final marketing message to the buyers. Again, make sure your packaging goes well with your products as well as your target audience.

Take one or two of these ideas and think you can incorporate them with your products.

What do you think? Please let us know by commenting below.

How Colors Impact Your Food Packaging

How Colors Impact Your Food Packaging
Img Source colorpsychology

Learn here how colors make your products look like to the customers.

Some colors make us feel relaxed and clam. Some colors unleash positivity. And certain colors have been associated with increased metabolism, eyestrain and blood pressure.

The point is here that color impacts our mood and feelings.

No wonder why they are a vital part of marketing for decades. Using them strategically can make your products look appealing to the customers. Given that packaging is the most tangible representation of a product, introducing them in the right colors can make or break the sale.

According to one report, 60-90% of consumers judge the products on the base of the color. This is because color appeals quicker than text and graphics. Over 80% of customers admitted that color is a key factor when buying a product.

Color schemes eventually become a brand identity and are consistently maintained. For example, red with a white swirl makes us think about Coca Cola. The color purple is associated with the Cadbury brand.

Why You Should Be Careful with Careful Scheme of Your Packaging

Colors stand for emotions and feelings.

Therefore, be careful while choosing a color scheme for your target audience. For example, bright colors are appealing to children while softer shades are great for older consumers. Colors like green or blue represent eco-friendly and health.

Here we have outlined some colors and their impact on the mind.

 Red:

Red is a powerful color that stimulates and excites. It can raise the nerve impulses as well as increase the heart rate. This color enhances the appetite and stimulates a physical response. No wonder why it is a popular choice in food marketing and found on the many food product packaging. Red is associated with the images of ripe or sweet things like candy, tomatoes, and strawberries.  

Yellow:

Yellow is quickly processed by the brain, making it a good one for grabbing attention. It is also an appetite stimulant and stands for happiness, optimism, and vibrancy. When you look at the color yellow, the brain releases a feel-good chemical known as Serotonin according to some studies. Using red and yellow together not only makes people feel good about your products but also triggers their appetite. Look at the logos of Burger King, McDonald’s, Pizza Hut and KFC and you will understand this thing better.

 Orange:

Orange is a combination of red and yellow. It generates similar effects and has established itself as an appetizing color. It promotes senses and emotions which can trigger impulse buying, making it a great choice for takeaway foods and snacks. Orange also represents citrus flavor like in Fanta.  

Blue:

Blue is not an appetizing color. However, it stands for honesty and truth. The color is associated with water and freshness; therefore, it can be used for products like bottled water, seafood, and milk.  

Green:

Green is also a popular packaging color. It is mainly associated with healthy, natural, organic, vegetarian and fresh. The color is also the symbol of well-being and health. The color is a choice of many organic and herbal products.  

White:

White stands for purity and simplicity. People think that the product doesn’t contain many ingredients when used in packaging. It is generally used for white color products such as yogurt, cream, milk, and cheese.  

Black:

Black is the least used color in food packaging. However, food experts are experimenting with this color to see some positive outcomes. Black is the color of luxury and can be used to give your products an air of sophistication. Brands who are seeing benefits with black are Jack Daniels and Monster Energy.

So you must have understood how colors can impact your food packaging. What do you think? Please let us know by commenting below. 

 

Packaging Tips for Temperature Controlled Shipping

packaging tips for Temperature Controlled Shipping
IMG Source – packaging innovation

Learn here how to ship your temperature-sensitive goods without affecting their quality and efficiency from A to B.It is challenging to ship temperature-sensitive items. They should be kept at the right temperature through transit. Extreme temperature can alter the quality of the deliverables, whether you are shipping food or pharmaceuticals.

For example, flowers can get droopy if they face an extremely hot environment while freezing temperatures can discolor and shorten their life as well. Even a minor as 2 degrees Celsius can affect the quality or efficiency of the pharmaceutical or medical goods.

Therefore, it is important to ship them in a temperature-controlled environment. And these steps will help you in this context.

Choose the Right Packaging:

First of all, make sure to get your packaging right. Luckily, many packaging comes with insulation properties to maintain the temperature you require. Some of them are…

Foil Bubble Bags and Lined Boxes:

This type of packaging is right when your products need to be kept below 5°C. For added control, foil-lined bags can be lined with gel packs or cool packs.

Polystyrene Boxes:

This type of packaging is ideal for the products to be kept frozen below -18°C for 24 hours. They work best when lined with dry ice, gel packs or cool packs.

Insulated Carry Bags:

Insulated carrier bags are used for chilled goods like wine or food and let your customers take them home before they warm up.

Choose Your Carrier Carefully:

Work with a carrier that is experienced in the shipping of the goods you have. No matter how efficient packaging you choose, the last thing to worry about the ill-handling of the carrier.

Minimize the risk by picking up a carrier that has vast experience and expertise as well to handle temperature-sensitive commodities. It is better if your logistics partner has access to temperature-regulated facilities to keep your consignment in the required temperature.

Make sure to choose a fast shipping option for perishable goods like food and flowers. They should be shipped early in the week to avoid delays or stays.

Get Educated on the Rules and Regulations:

FDA and DEA have imposed several restrictions on temperature-controlled medical goods like medicines, biological substances, and specimens. Your chemical shipments may be subjected to federal hazardous materials regulations.

Dry ice also calls for attention, as it’s a dangerous substance. In the USA, non-medical shipments that include more than 2.5 kg or 5.5 pounds of dry ice must follow the regulations set by the Code of Federal Regulations and International Air Transportation Association, depending on the mode of shipment. The point is here that you should learn about the guidelines applied to the temperature-controlled goods as well as their shipping methods.

Assess the Temperature of Goods Throughout Transportation:

Keep a temperature monitoring device within your healthcare shipment to verify that it can get within the required temperature range throughout transit and storage.

A high tech monitoring device lets you track the condition of your goods around the clock. Plus, it notifies you if the temperature is interrupted or fluctuated. You can also ask your logistics company to provide temperature monitoring during shipment.

So you must have understood how to ship your goods at the right temperature. It takes you to choose the right packaging, experienced logistics company, and right packaging. What do you think? Please let us know by commenting below.

A Curious Person’s Guide to Tamper Evident Packaging

tamper Evident Packaging
Img Source –  igbressan.it

Learn here everything you wanted to know about tamper-evident packaging.

Tamper-evident packaging or TEP offers many advantages to industries, the most important being security.

However, it is important to understand what TEP is, what its advantages to your brand are and how it is different from tamper-resistant packaging or TRP. With this packaging, it is critical to ponder over the needs of the customer.

Here we have broken down everything you wanted to know about tamper-evident packaging.

What is Tamper Evident Packaging?

Contrary to popular belief, tamper-evident packaging is not a tamper resistance packaging. Tamper evident packaging is superior and more secure packaging for food and pharmaceuticals than tamper resistance packaging.

A TEP is something that can’t be removed and reapplied without leaving visual evidence. For example, a shrink band is often placed around the product packaging which covers the seal between the container and the lid. This band can’t be reapplied or removed. One has to cut or tear it to open the seal. If anyone attempts to do so, the evidence of tampering becomes evident.

This packaging offers deterrence to tampering.

Types of Tamper Evident Packaging 

Blister Packs:

They are used for OTC medications often sold in foil blister packs. If the product has been tampered with, the broken foil is evident.  

Shrink Bands:

It is a plastic wrapping used to seal containers with a lid or cap-like beverage bottles, sauce jars and ice-cream containers.  

Shrink Seals:

They are used for pasta sauce and other products in jars. It is applied to the jars and produces pop sound when opened. It is not likely to make this sound if the container is tampered with before.  

Heat Induction Seals:

They are airtight seals applied under jar lids of containers like butter jars and protein powder tubs  

Breakable Rings:

 They are associated with the lid and breaks to release the cap when you twist the top.

Other types of tamper-evident packaging are individual wrapping, sealed metal cans, and security tape.

What are the Benefits of Tamper Evident Packaging?

The advantages of tamper-evident packaging are clear. They protect products from jostling open during shipping, or during handling. Besides, they help you deal with counterfeiting and identifying it as well. With tamper-evident packaging, you make sure that your products are being delivered to consumers intact, indicative and fresh. Here’s how …

Reducing the Risk of Damaged Products:

Transportation and handling can be rough—they can drop out of a crate or hand. TEP helps contain the goods and prevent the accidental opening of a package, which in turn prevents waste of product and money as well.

 Increasing Safety:

TEP ensures the safety of the products to the consumers. They can see if the products have been opened before. They can find out that the product has been opened if they find broken or damaged tamper-evident packaging.  

Promotes Customer Loyalty:

You can win over your consumer’s heart if you take care of the security of your products. Properly packaged and sealed products encourage them to buy from you, thereby building loyalty among them.

So you must have known everything about Tamper Evident Packaging. What do you think? Please let us know by commenting below!

 

Modified Atmosphere Packaging: Everything You Wanted to Know

iSellpackaging

Image  Source :  modifiedatmospherepackaging.com

From the definition, usage, methodology, and types to benefits, this brief guide helps you understand everything about MAP. 

Modified atmosphere packaging or MAP is not the latest buzzword. It has been in the use since the 1820s.

If you are new to MAP, it is important to know some essential aspects of this packaging.

For your convenience, we have broken down the topic into easy details.

First of all, let’s find out what is modified atmosphere packaging.

WHAT IS MODIFIED ATMOSPHERE PACKAGING OR MAP?

Wikipedia defines modified atmosphere packaging as “the practice of modifying the composition of the internal atmosphere of a package (commonly food packages, drugs, etc.) in order to improve the shelf life.”

Simply put, modified packaging is designed to keep food fresh and nutritional for longer.

HOW MODIFIED ATMOSPHERE PACKAGING WORKS

A modified atmosphere is an environment creating by modifying the natural distribution and makeup of atmospheric gases.

In terms of packaging, it involves modifying or regulating the makeup of gases contained within each package to provide the right conditions for improving the shelf life and minimizing oxidation and spoilage of perishable food and beverage product.

In other words, the MAP is a packaging system that changes the gaseous atmosphere surrounding a food product inside a pack so that it can support the preservation of the food.

An appropriate MAP achieves and maintains an optimal respiration rate to preserve the freshness, taste, and nutrient of foods throughout their shelf life.

HISTORY OF MODIFIED ATMOSPHERE PACKAGING

The first documented use of modified atmosphere dates back to 1821.

Jacques Etienne Berard, a professor at the School of Pharmacy in Montpellier, France, discovered the delayed ripening of fruits in low oxygen storage conditions.

In the 1930s, Controlled Atmosphere Storage or CAS was utilized for the ships carrying fruits. In the 1970s, MA packages were started using in stores for back and fishes. Over the years, MA has become one of the popular packaging.

Modified Atmosphere Packaging

EXAMPLES OF MODIFIED ATMOSPHERE PACKAGING 

Gas Flushing:

Nitrogen is generally used to decrease oxygen within the packaging. In a nitrogen gas flushing, nitrogen gas is pumped in to reduce oxygen. As a result, it delays oxidation as well as prevents the growth of organisms.

 Barrier packaging films:

A packaging with increased protection is another example of MAP. This is achieved by using barrier packaging materials that provide reduced permeability to air and moisture.

 Scavenger or desiccant packs:

Oxygen scavengers or desiccant packs are defined as sachet type packages that contain a mixture of ascorbic acid and iron powder or activated carbon. They act as catalysts or activators, absorbing moisture and oxygen.

WHAT ARE THE BENEFITS OF MODIFIED ATMOSPHERE PACKAGING

  1. Modified Atmosphere Packaging improves the shelf life of food products. For example, it can increase the shelf life of meat from 3 to 21 days, chest from 7 to 180 days, and pasta from 3 to 60 days. 
  2. Improved shelf life extension minimizes the cost of a product by reducing spoilage, as well as allowing it for long-distance export. 
  3. For cultivators and consumers, it can extend the seasons of certain foods. 
  4. It minimizes the use of chemicals in food preservation. 
  5. It checks the growth of negative bacteria, aerobic microorganisms, and molds inside the packages. 
  6. Improved shelf-life MAP packages help food manufacturers and distributors to better control the availability, costs, and quality of the product.
  7. Longer freshness cycles allow retailers to minimize frequent product rotation, restocking, and removal, thereby lessening labor and waste disposal costs. 
  8. Distributors can ship to more territories or offer a wide range of product lines to the vendors since less frequent product replacement requirement allows growth in other areas. 

So you must have understood everything about modified atmosphere packaging or MAP. What do you think? Let us know by commenting below.

 

The Booming Market of Stand Up Pouches

stand up pouch

Image Source paraspack.com

Whether it’s a supplement, coffee beans, juice, chocolates or snacks, stand up pouches continue to become a popular packaging option for most consumer goods.

A stand up pouch, as the name implies, stands on its own with strong bottom support. Generally, they are sealed with zip closure.

They are made from three materials—polypropylene, polyesters and metal foil. A metal foil is usually extracted from aluminum while polypropylene is a thermoplastic obtained from petroleum. Polyesters are a category of synthetic polymers. However, stand up pouches are not a new concept as they’ve been around for decades. The recent popularity is largely rested on their ability to being reused and waste reduction. They are flexible, functional and can be used in many ways.

The Ever-Increasing Demand of Stand up Pouches

Stand up pouches is counted among the fastest-growing flexible packaging types with an ever-increasing global demand. According to one study, the demand for stand up pouches in the USA will rise almost 6% year over year to $2.9 billion by 2022. Stand up pouches offer a sustainable alternative and can also be used for branding. Besides, the rise in demand for packaged food and cost-effectiveness of stand-up pouches are driving their growth across the globe.

The Asia Pacific is accounted for the largest market share in the stand-up pouches market, according to a recent study by MarketsandMarkets.

The growth of the market in this region can be attributed to the ever-increasing demand from highly populated nations like China and India as this packaging ensures cost-saving and appeal to their aesthetics. In addition to that, stand up pouches are being used in sectors like healthcare, cosmetics, oil, and agricultural products. The key players in the stand-up pouches market are Mondi, Berry Global Group, Proampac, Bemis Company, and Smurfit Kappa, according to MarketsandMarkets.

The Booming Market of Stand Up Pouches

Driving Factors behind the Popularity of Stand up Pouches

  • Can Be Resealed:

Most stand up pouches are equipped with zip closure, meaning that they can be resealed after the use. This not only adds to the convenience of the consumers but also keeps food fresh for longer. Besides, they make opening and closing the pack simpler for people having disabilities or challenges with dexterity.

  • Clear Windows:

Many pouches are transparent, letting the consumers see what’s inside. It can positively influence their buying decision. After all, most consumers want to see the physical product before purchase.

  • Recyclability:

Stand up pouches are easy to recyclable as they are made with recyclable or sustainable materials.

  • Reusability:

Stand up pouches can be reused for storing snacks or other products. This way, they can help with waste reduction.

  • Fewer Materials:

Stand up pouches need fewer materials to produce than many other packaging options, lowering waste and manufacturing costs, and reducing the carbon footprint as well. Their lightweight makes them cheaper when it comes to transportation.

  • Durability:

Although stand up pouches are made from flexible materials, they are durable and long-lasting. This quality makes them perfect for the items that may be used intermittently.

  • Easy to Use:

Stand up pouches also come with handles so that the customers can carry them with ease. Besides, they can have added spouts on top to let products like sauces other liquids to be easily poured without any mess.

We hope to see stand up pouches as the packaging for other products in the future. What do you think? Please let us know by commenting below.